Frequently Asked Questions

A bookkeeper records and reconciles your transactions so your books are accurate. A fractional CFO uses those numbers to guide decisions: cash flow forecasting, pricing, hiring, fundraising, and reporting to your board or investors. Many growing businesses need both, and TrueInsights CFO offers both under one roof, monthly bookkeeping is included automatically if you engage a fractional CFO, or available on its own starting at $1,000/month.

TrueInsights CFO offers three assessment tiers: Foundational ($2,500) covers a full review of your books, records, and controls with a written report. Strategic ($5,000) adds a 12-month cash flow model, a KPI dashboard, benchmark analysis, and a 30-day follow-up call. Executive ($10,000) adds a full systems review, multi-entity analysis, M&A readiness assessment, a board-ready deck, and 90 days of implementation support.

Books Cleanup (catching up backlogged or messy books) is $150/hour. Budget Builder (a 12-month budget and cash flow model) is $250/hour. Ongoing Monthly Bookkeeping is $1,000/month with no minimum term. Bundle any bookkeeping service with a Financial Assessment (no CFO retainer) and get 5% off with Foundational, 10% off with Strategic, or 15% off with Executive.

No. Fractional CFO engagements are month-to-month with no minimum term. Either side can end the engagement with 30 days' written notice.

The Fractional CFO retainer covers assessment onboarding, ongoing bookkeeping, strategic advisory, monthly financial reporting, cash flow forecasting, and direct access to your CFO, all under one engagement rather than billed as separate line items.

The Foundational Assessment is included with every Fractional CFO engagement. Strategic adds $2,000 and Executive adds $7,000 to your first month. Month 1 is billed at $3,000 plus any assessment upgrade. Your ongoing monthly rate starts at $3,000 and is based on what the assessment uncovers: the number of entities, transaction volume, systems, and reporting needs. Choosing a deeper assessment gets you more deliverables up front; it does not by itself raise your monthly rate. We confirm your ongoing rate in writing before Month 2, and it does not change without mutual written agreement.

Yes. Start Fractional CFO services within 60 days of a standalone assessment and your assessment fee is credited toward your first month, up to the amount of that month's fee.

We work with small and medium-sized businesses and new business owners who need real financial leadership without the cost of a full-time CFO. Our clients include startups, SaaS companies, non-profits, musicians and artists, financial services firms, and RIAs.

Both. Financial Assessments, Books Cleanup, and Budget Builder are one-time engagements. Fractional CFO and Monthly Bookkeeping are ongoing, month-to-month services.

Invoices are sent and paid through QuickBooks Online. Payment services are provided by Intuit Payments Inc.

Business Formation is $250 and includes your state filing, EIN, standard operating agreement or bylaws, and ownership records. Our Launch Package is $750 and adds registration in up to 3 states, QuickBooks setup, a 12-month startup budget, and a 30-day check-in, and it's credited toward your first month if you start ongoing services within 60 days. Additional states beyond what's included are $50 each. Both packages are included at no extra charge if you sign on for Fractional CFO services. State filing fees are billed at cost, and we'll connect you with a registered agent service if you need one.

Yes. We're based in Erie, Colorado, and work with businesses nationwide. Engagements are handled remotely.

No. TrueInsights CFO is not a CPA firm and does not provide tax preparation, tax planning, attest, or audit opinion services. We work alongside your CPA, and can connect you with a CPA in our network for tax planning. Tax preparation is available through Sharper Image Tax Services, LLC.