Fractional CFO Services for Growing Businesses Nationwide

Great businesses deserve great financial leadership. We help small and mid-size businesses turn their financials into a tool for growth, without the CFO-level salary.

Why TrueInsights?

Most growing businesses can't justify a full-time CFO salary. But that doesn't mean they don't need one. The difference between a business that plateaus and one that scales is rarely effort. It's financial clarity and strategy.

What You Get

  • Know exactly where your cash will be in 30, 60, and 90 days
  • Understand which clients, services, or employees are actually profitable
  • Be fully prepared for whatever your next big move looks like

What We Do

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KPI Development & Benchmarking

We identify the right metrics for your business, track them consistently, and benchmark your performance against where you want to be.

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Financial Strategy & Planning

Budgets, growth models, and scenario planning that connect your day-to-day decisions to long-term outcomes.

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Reporting & Decision Support

Clean, clear monthly financials, plus the analysis that tells you what the numbers actually mean for your business.

Our Services

We offer three services designed to meet your business where it is today.

One-Time Engagement ยท 30 Days

Financial Audit & Assessment

Not sure where to start? We spend 30 days inside your financials and come back with a plain-English assessment of what's working, what's leaking, and exactly what to fix first. No ongoing commitment.

  • Audit of books and records
  • Review of procedures and controls
  • Gap analysis and recommendations
  • Written report + 1-hour debrief call

From $2,500

Ongoing Partnership ยท Month-to-Month

Fractional CFO Services

Your part-time CFO. We handle monthly close review, KPI tracking, cash flow forecasting, and strategic financial planning. We're available anytime a decision needs to be made, not just at quarter-end.

  • Cash management & 90-day forecasting
  • Monthly financial reporting
  • KPI tracking & growth strategy
  • On-call support for key business decisions

$3,000/month minimum ยท No long-term contracts

Hourly or Project-Based ยท No Minimum

Bookkeeping & Advisory Projects

Need targeted help without a retainer? We step in for specific projects or on an as-needed basis. From cleaning up your books to building a financial model, we scope it, price it flat, and get it done.

  • Bookkeeping and reconciliation
  • Budget builds and cash flow projections
  • One-time financial models
  • Ad hoc CFO advisory hours

From $150/hour or $1,000/month

We Specialize in Industries Where Financial Complexity Is Highest

Deep expertise in five sectors where the right financial leadership makes the biggest difference.

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RIA's & Wealth Managers

Help your clients manage their wealth while we manage yours. We understand the unique financial needs of RIA's, wealth management firms, and financial planning practices.

When to Engage Us:

  • Your practice is growing faster than your back-office can handle
  • You're preparing for a succession plan or merger
  • Compliance requirements are taking time away from clients
  • You need clarity on your practice's true profitability

Why Choose Us:

We speak your language. As specialists in advisory firm operations, we understand AUM-based revenue models, custodian relationships, and the regulatory landscape you navigate daily.

This sounds like us. Let's talk โ†’
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Financial Services

Strategic financial guidance for insurance agencies, lending platforms, fintech startups, and other financial service providers navigating complex regulatory environments.

When to Engage Us:

  • Scaling operations while managing regulatory compliance
  • Need to model complex revenue streams and commissions
  • Preparing for capital raises or investor due diligence
  • Managing cash flow through seasonal fluctuations

Why Choose Us:

We bring deep expertise in financial services operations, helping you balance growth ambitions with regulatory requirements while maintaining healthy unit economics.

This sounds like us. Let's talk โ†’
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SaaS Companies

Scale your subscription business with confidence. We provide the financial infrastructure and strategic insights SaaS companies need to optimize metrics and drive growth.

When to Engage Us:

  • Preparing for a funding round and need investor-ready financials
  • Your burn rate is concerning but growth metrics look promising
  • Need to optimize pricing strategy and understand CAC payback
  • Struggling to forecast cash needs as you scale

Why Choose Us:

We know SaaS metrics inside and out. From ARR to churn to LTV:CAC ratios, we help you build the financial foundation needed to scale sustainably and attract investors.

This sounds like us. Let's talk โ†’
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Non-Profits

Maximize your impact with sound financial stewardship. We help non-profits maintain donor trust through transparent reporting and efficient resource management.

When to Engage Us:

  • Grant reporting requirements are becoming more complex
  • Need to demonstrate program effectiveness to donors
  • Building reserves while maintaining mission focus
  • Preparing for audits or regulatory compliance reviews

Why Choose Us:

We understand the unique financial challenges of non-profits, from fund accounting to restricted grants. We help you maintain compliance while focusing on your mission.

This sounds like us. Let's talk โ†’
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Start-Ups

Build your business on a solid financial foundation. We provide early-stage companies with the financial expertise needed to navigate growth and attract investment.

When to Engage Us:

  • Launching your business and need financial infrastructure
  • Preparing pitch decks and financial projections for investors
  • Managing rapid growth and cash flow challenges
  • Need guidance on fundraising strategy and valuation

Why Choose Us:

We've helped numerous startups from inception to scale. We provide the strategic financial guidance you need without the cost of a full-time CFO.

This sounds like us. Let's talk โ†’

Not sure if you need a fractional CFO? Let's find out in 15 minutes.

Book a free discovery call. We'll look at your biggest financial pain point and tell you honestly whether we're the right fit. No pitch. No pressure.

Book My Free 15-Min Call

Or reach us directly at jarrett@trueinsightscfo.com